Increase Customer Value and Optimize Marketing Spend with Relevate Auto’s Automotive Modeling & Analytics Solutions
The volume, velocity and variety of today’s data is challenging organizations to find new ways to adapt to customers and prospects moving in real time, and to grow and innovate in the face of increasingly sophisticated competition. We blend our market leading data products and technologies with a robust suite of analytic tools and processes to extract meaningful data insights to increase customer value and optimize marketing spend.
- Engage with customers through the right channel, with the right message, at the right time.
- Develop a comprehensive understanding of your customers for right time journey based campaigning.
- Predict which customers are at risk of churning and why, and take actions to retain them.
- Maximize customer lifetime value through personalized up-sell and cross-sell offers.
Analytics That Power Data Performance:
- In-Market Model: The Auto In-Market Model provide statistically modeled values that indicate a household’s inclination to purchase a vehicle within the next 3 months.
- Auto Equity Model: Data available on specific vehicle owned, trade-in value of the vehicle, actual amount owed on car loan, monthly payment and credit score.
- Response Performance Indicator (RPI): A quick, easy and cost-efficient generic model to effectively predict front-end response and back end performance, Relevate’s Response Performance Indicator can be applied quickly to any customer or prospect data file.
- Custom Analytics Services: Combining our consultative approach with extensive data products expertise, DataMentors works with our clients to identify the insights that matter to understand their customers and anticipate their needs.