Check Out These Top 10 Marketing Charts for 2017
Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and statistics of 2017 so far.
1. The Channels Customers Want to Use to Engage With Your Brand
Recent survey from Lithium Technologies examined 4 types of brand engagement, finding that in each case that owned media such as websites, blogs and social sites were the preferred channels. Online reviews edged email as the second choice when searching more information about a company and about its products and services.
When consumers initiate engagement they favor websites and social channels, but when they’re receiving communications, they clearly prefer email over other channels by a large margin.
2. Majority of Consumers Consider Customer-First Marketing Important
As you can see from MarketingSherpa’s study, customer-first marketing is important to a majority of consumers, with 22% considering it very important. In fact, only 5% of customers consider the practice not important.
3. Obstacles to Data-Driven Customer Strategies
Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey.
4. Top Email Marketing Trends of 2017
Litmus asked 1.200+ marketers to rank the biggest email marketing trends for 2017. The research shows that marketers are betting on Interactive email, Big Data personalization and HTML 5 video in email to break through in 2017.
5. How Are Marketers Using Data to Personalize Experiences?
According to a new Monetate survey, the most common ways businesses are using data to create personalized experiences include by incorporating lookalike advertising engines (87%), in-store or customer service clienteling tied to digital channel behavior (83%) and dynamic content creation/promotion generator (75%), which would appeal to the many consumers who find personalized ads to be more engaging and relevant.
6. Value of a Customer-Centric Organization
Customer-first marketing creates loyal customers and will maximize customer lifetime value. According to a study by Marketing Sherpa, 56% of consumers are most satisfied with organizations that provide a positive experience. 43% also stated that it is easy to conduct business with the company across channels, whether online, in person or on the phone.
7. Enterprise MarTech Investments Made Chiefly to Better Understand Customers and Prospects
Marketers at enterprise companies are investing in marketing technology primarily to better understand customers and prospects (62%). Enabling a data-driven approach to marketing was cited as a top goal by 55% of respondents (Data Source: Squiz).
8. Effects of Lists Segmentation on Email Marketing Metric s
Recently, MailChimp dove into its customer data to provide stats demonstrating that segmentation does actually work. Here’s what they found for the segmented campaigns:
- Opens: 14.3% higher than non-segmented
- Unique Opens: 10.7% higher than non-segmented
- Clicks: 101% higher than non-segmented
- Bounces: 4.7% lower than non-segmented
- Abuse Reports: 3.9% lower than non-segmented
- Unsubscribes: 9.4% lower than non-segmented
9. Optimizing the Customer Experience Remains a Top Goal for Marketers
While customer experience continued to dominate as the single most important opportunity for 2017, it was followed by creating compelling content and data-driven marketing according to Econsultancy.
10. 69% of Companies Rate Personalizing the Customer Experience as Top in Priority
In a recent study by EverString and Ascend2, 69% of companies rated personalizing the customer experience as a top priority. Survey respondents ranked acquiring new customers ranked at 41% and targeting individual market segments at 36%.