Larisa

About Larisa Bedgood

As Director of Marketing for Relevate Auto, a business of V12 Data, I have a deep understanding of how data-driven marketing strategies can increase conversions and boost ROI for automotive marketers. I direct V12 Data's strategic marketing goals, including lead generation and conversion, content marketing, digital strategies and cross-channel marketing tactics.

Digital Advertising Strategies on the Rise for the Automotive Industry

By | 2017-05-22T15:28:07+00:00 May 22nd, 2017|Blog|

Digital Advertising Strategies on the Rise for the Automotive Industry The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Last year for the first time ever, advertisers [...]

How to Identify and Target Imminent Purchase Intenders in the Automotive Industry

By | 2017-05-16T16:55:03+00:00 May 17th, 2017|Blog|

How to Identify and Target Imminent Purchase Intenders in the Automotive Industry Identifying and reaching imminent purchase intenders at the right time is crucial in the automotive market. A dealership for example may know who their ideal audience is but finding them is not as easy. A study by IAB conducted in 2014 revealed [...]

Digital Transformation: What it is and Why It Matters

By | 2017-05-15T16:41:23+00:00 May 15th, 2017|Blog|

Digital Transformation: What it is and Why It Matters Digital technologies play an ever-increasing role in our daily lives. Companies must follow suit to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive.  Consumers will simply turn [...]

Only 45% of Marketers Agree That They’re Getting Personalization Right

By | 2017-05-10T16:27:07+00:00 May 10th, 2017|Blog|

Only 45% of Marketers Agree That They’re Getting Personalization Right Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. This is according to new research from Evergage which also indicated that personalization channels and experiences remain limited. According to [...]

A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017

By | 2017-05-08T12:40:37+00:00 May 8th, 2017|Blog|

A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017 The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising [...]

Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017

By | 2017-05-02T14:26:13+00:00 May 4th, 2017|Blog|

Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017 Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong year again for automotive sales but with some necessary adjustments to product and strategy. According to a new report by 9 Clouds, a [...]

Check Out These Top 10 Marketing Charts for 2017

By | 2017-04-20T19:10:38+00:00 April 21st, 2017|Blog|

Check Out These Top 10 Marketing Charts for 2017 Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and statistics of 2017 so far. 1. The Channels Customers Want to Use to Engage With Your Brand Recent survey from [...]

Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies

By | 2017-04-13T18:20:41+00:00 April 14th, 2017|Blog|

Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies Ken Zachmann, SVP/GM Digital Solutions at V12 Data In February, we held our fourth Audiences In Motion event in the glamorous Gansevoort Park Avenue in New York City. One of our speakers at the event was [...]

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

By | 2017-04-13T19:58:01+00:00 April 12th, 2017|Blog|

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trend disrupting the automotive business.  According to KPMG’s Global Executive Survey, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last year. OEMS [...]

Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

By | 2017-04-13T18:20:41+00:00 April 10th, 2017|Blog|

Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years.  Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked [...]