Larisa

About Larisa Bedgood

As Director of Marketing for Relevate Auto, a business of V12 Data, I have a deep understanding of how data-driven marketing strategies can increase conversions and boost ROI for automotive marketers. I direct V12 Data's strategic marketing goals, including lead generation and conversion, content marketing, digital strategies and cross-channel marketing tactics.

How V12 Signals Has Revolutionized Car Sales

By | 2017-07-11T21:07:46+00:00 July 18th, 2017|Blog|

How V12 Signals Has Revolutionized Car Sales Undoubtedly, mobile has become an integral part of the car buying journey, but are you ready for an innovative technology that will disrupt and enhance your marketing program?  It is now possible to target actual, in-market consumers with 1-to-1 relationship marketing while they are [...]

Email Marketing Report: Optimizing Performance in 2017

By | 2017-07-11T16:27:19+00:00 July 12th, 2017|Blog|

Email Marketing Report: Optimizing Performance in 2017 Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online [...]

How to Provide Exceptional Customer Experiences Along the Mobile Journey

By | 2017-06-21T15:55:38+00:00 June 21st, 2017|Blog|

How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.”  This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers.  Implementing mobile strategies is no longer a question that marketers are asking themselves.  Now the question is what do mobile-first consumers [...]

50 Statistics on the Latest Marketing Trends and Strategies for 2017

By | 2017-06-13T13:52:51+00:00 June 19th, 2017|Blog|

50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and [...]

How to Drive Customer Loyalty and Repeat Purchases with Experience–Driven Commerce

By | 2017-06-12T15:22:05+00:00 June 15th, 2017|Blog|

How to Drive Customer Loyalty and Repeat Purchases with Experience–Driven Commerce U.S. consumer online sales is expected to pass $500 billion by 2020. However, consumers don’t always head to a site to make a purchase. In fact, according to an Episerver study, “Reimagining Commerce,” most shoppers will visit a website to do something other [...]

25 Amazing Statistics on How Consumers Shop for Cars

By | 2017-06-06T21:29:44+00:00 June 12th, 2017|Blog|

25 Amazing Statistics on How Consumers Shop for Cars Check out these 25 insights into how Americans shop for a car today and ways that automotive marketers can use these insights to improve the car shopping experience. 1. Car buyers spend 59% of their time online researching. (Autotrader) 2. When researching online, 46% of [...]

Trends Spurring the Growth of Digital Advertising

By | 2017-06-09T12:24:10+00:00 June 9th, 2017|Blog|

Trends Spurring the Growth of Digital Advertising A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 [...]

The State of Data-Driven Marketing and How to Use Data to Fuel New Revenue Streams

By | 2017-06-06T12:23:25+00:00 June 6th, 2017|Blog|

The State of Data-Driven Marketing and How to Use Data to Fuel New Revenue Streams Marketers are embracing data-driven marketing like never before.  Data has the potential to be a marketer’s most valuable resource.  With the right data insights, brands can better understand consumers, provide seamless brand experiences, and create personalized campaign strategies to [...]

Top Strategies To Personalize Your Email Campaigns

By | 2017-05-31T21:18:21+00:00 June 2nd, 2017|Blog|

Top Strategies to Personalize Your Email Campaigns Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways.  Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases open rates by 26% [...]