kzachmann

About Ken Zachmann

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So far Ken Zachmann has created 2 blog entries.

Fuel Your OTT Campaigns with Data-Driven Strategies

By | 2017-04-18T12:50:42+00:00 April 18th, 2017|Blog|

Fuel Your OTT Campaigns with Data-Driven Strategies The TV viewing landscape is experiencing rapid change with the rise of Over the Top (OTT) connected devices. Control has shifted into the hands of consumers who have more programming consumption choices than ever before.  This year, we will continue to see more internet-based TV platforms entering [...]

Stop Targeting “Soccer Moms”

By | 2017-04-13T18:20:44+00:00 February 2nd, 2017|Blog|

Stop Targeting “Soccer Moms” It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity. This broad based and heavily modeled data was our only window into a consumer’s [...]